The New Realtor Generation: Changing the Way We Think About Real Estate
Perhaps one of the most famous and commonly referenced Hollywood portrayals of the real estate industry and the realtor comes courtesy of the gritty and unforgettable performances by several acting giants. The film Glengarry Glen Ross depicts the small real estate company and the struggling salesman as they fight to stay above water. While it’s a highly entertaining depiction— though quite hyperbolic by most standards—the tooth and nail portrayal is miles away from the reality and how the new generation realtor actually functions. Summus Realty’s approach—unlike that of the film’s protagonist’s —aims for value and providing opportunity to the client. We thought it might be fun, however, to remember this entertaining film and contrast it to the way we work. If you haven’t seen it, now might be a good time!
If there is a list of films that contain a high concentration of household acting talent, David Mamet’s screenplay would certainly make the cut. This fictional Chicago real estate office employs a young Al Pacino, Alan Arkin, Jack Lemmon, Kevin Spacey, and Ed Harris. The film is actionless, yet tension-filled dialogue-heavy story where the drama hides in the lines and in between them. The higher up and vicious executive of the company —played by Alec Baldwin— comes in on one rainy evening to yell in the faces of the already shaken agents suffocating in a heap of dead leads. The film shows the oppressive environment and the willingness by the part of the agents to sink to unethical and unorthodox tactics in order to close the deal.
“Coffee is for Closers!”
One of the most famous lines of the film happens when the deflated realtor Shelley Levene (Lemmon) gets up to pour himself some coffee and is scolded by the tyrannical potty-mouthed company head who stops him and says, “Coffee is for closers.” A stunned Levene quietly puts the pot back and returns to his seat like a scolded child. The fragility of Levene shows him as a broken and utterly desperate guy willing to sink to the lowest possible standard in order to get his name on the board.
The Summus Realtor
That coffee scene is a bad representation of the realtor life. First off, our realtors can have as much coffee as they want. At Summus headquarters our mission is to educate and train each realtor so that they are the most informed and better prepared in the field. One of our main assets is an emphasis in specialty and knowledge. A Summus realtor is energetic and engaged in this exciting industry. Nobody gets yelled as a matter of course and we don’t subject people to verbal abuse. Instead, a Summus realtor shows up to work every day to add value and to better the lives of their clients and the community.
“Third Prize is Your Fired.”
In the film, the clamoring and frenzied agents reach for every available tactic after they are told that the third person on the sales board will be fired. First prize is a Cadillac and second prize a set of steak knives. The agents resort to breaking into their own office, stealing leads, or forcing sales by any means necessary. Ricky Roma’s (Al Pacino) slow and unwinding strategy of intoxicating a vulnerable client while feeding him a manipulative speech about going against the grain and accepting one’s immoral acts, shows this clearly. Despite the somewhat reprehensible content of Pacino’s monologue, it is highly engaging in its delivery and honesty and demonstrates just how low he is willing to go to reel in a potential sale.
The Summus Realtor
The Summus realtor has a different tool bag. Our tools are not deceptive speeches and alcohol, but rather an integrated knowledge and experience that allows for an all-encompassing approach to the industry. As we say repeatedly: your success is our success. We are not based on numbers, but on our ability to affect the larger community by helping people seize the right opportunity.
Seize the Right Opportunity with Summus Realty
Glengarry Glen Ross is a classic film and the desperation of the characters will make you cringe, but it’s not very accurate when it comes to real estate in El Paso. If you watch any of our videos, you’ll find that Summus Realty believes differently than its competitors. A Summus realtor is a new breed. Not only do we have our own realtor university where our people learn the values of honesty and knowledge that sets Summus apart, but we propose that buying or selling a house can be fun — provided you have the right person to guide you. Call Summus Realty today and see the difference.