The New Real Estate Company: Seeking Progress for Our Community

There is no finite amount of success. One person cannot snatch it all. Instead, it’s abundant, contagious, and far more easily attainable than you might think. The truth is, it’s plentiful, and it’s out there for the taking. This idea is inherent in the quintessential American philosophy of pulling yourself up by your bootstraps, except—it turns out— your bootstraps have a lot less to do with it; what matters is your mentality, psychology, and implementation of certain strategies. At Summus Realty we are interested in the success of our agents, our clients, and the community at large. Summus is a new kind of real estate company, as it aims for the highest peaks of human achievement and our driving philosophy stems from reaching inwardly to better yourself and those around you.

A Source of Inspiration in An Unlikely Place

If you walk into our offices in El Paso and make your way towards the lounge—where we often host our classes, lectures, and yes occasional karaoke sessions—you will find two posters on our walls. As a real estate company, we like to be reminded of the philosophy contained there, as it serves as a constant reminder of how to better execute our jobs.

These posters summarize thirteen main strategies for success as described by Napoleon Hill in his book Think and Grow Rich. They are heavily derived from long conversations with 500 self-made millionaires over the span of 20 years. As a self-made man himself, Andrew Carnegie believed that sharing his insights into the “magic formula” that cultivated his wealth was an important venture and was one of the men Hill studied.  Carnegie came to America at age 13 from Scotland. He worked railroads and moved up slowly, acquiring knowledge and expertise in the industry. Eventually, he would come to revolutionize the way steel was produced. Later, he dedicated much of his wealth to philanthropic ventures including donations to libraries, promotion of international peace, and more.

Before we delve into one of Hill’s outlined strategy you might be wondering: What do Andrew Carnegie and self-made millionaires have to do with a real estate company in El Paso?

Everything.

Summus investigates, achieves a deeper level of understanding and uses all of these strategies on a daily basis. This makes our realtors better prepared and more knowledgeable in their fields. The first two strategies outlined in the book begin with two very important concepts that come from within and formed in our hearts and minds.

Desire

Makes sense right?  It all begins with the capacity to know what you want. The ability to attain something begins with the desire to have it. Achieving success on any front requires a distinct, articulated, and visualized desire for the target you’re aiming for. Otherwise, your energies are misguided, wandering, floating aimlessly.  Putting that desire at the forefront of your thoughts is key to achieving it.

Faith

Faith, the book states, is “the head chemist of the mind.” That is because faith can color thought and it is through thought that the source of an action or decision emerges. In other words, faith in this context means repeated instruction to the subconscious mind, thereby creating very real reactions and frames of mind that translate into decisions and outward movement. Faith means a constant reassurance of the self.

We’ll be discussing some of the other strategies in upcoming blog posts and looking at how these can apply to you and how they apply to us here at Summus Realty.

Ascend to the Top with Summus Realty

A real estate company is usually thought of as a profit chasing enterprise. Summus Realty doesn’t think of itself that way. We see it in terms of success and opportunity. Helping clients find their home — where their families will grow and their lives improved—is our mission and what drives us to constantly strive upward. We seek the fulfillment of human potential and the success of all our realtors. Join the movement!

The New Realtor Generation: Changing the Way We Think About Real Estate

Perhaps one of the most famous and commonly referenced Hollywood portrayals of the real estate industry and the realtor comes courtesy of the gritty and unforgettable performances by several acting giants. The film Glengarry Glen Ross depicts the small real estate company and the struggling salesman as they fight to stay above water. While it’s a highly entertaining depiction— though quite hyperbolic by most standards—the tooth and nail portrayal is miles away from the reality and how the new generation realtor actually functions. Summus Realty’s approach—unlike that of the film’s protagonist’s —aims for value and providing opportunity to the client. We thought it might be fun, however, to remember this entertaining film and contrast it to the way we work. If you haven’t seen it, now might be a good time!

If there is a list of films that contain a high concentration of household acting talent, David Mamet’s screenplay would certainly make the cut. This fictional Chicago real estate office employs a young Al Pacino, Alan Arkin, Jack Lemmon, Kevin Spacey, and Ed Harris. The film is actionless, yet tension-filled dialogue-heavy story where the drama hides in the lines and in between them. The higher up and vicious executive of the company —played by Alec Baldwin— comes in on one rainy evening to yell in the faces of the already shaken agents suffocating in a heap of dead leads. The film shows the oppressive environment and the willingness by the part of the agents to sink to unethical and unorthodox tactics in order to close the deal.

“Coffee is for Closers!”

One of the most famous lines of the film happens when the deflated realtor Shelley Levene (Lemmon) gets up to pour himself some coffee and is scolded by the tyrannical potty-mouthed company head who stops him and says, “Coffee is for closers.” A stunned Levene quietly puts the pot back and returns to his seat like a scolded child. The fragility of Levene shows him as a broken and utterly desperate guy willing to sink to the lowest possible standard in order to get his name on the board.

The Summus Realtor

That coffee scene is a bad representation of the realtor life.  At Summus headquarters our mission is to educate and train each realtor so that they are the most informed and better prepared in the field. One of our main assets is an emphasis in specialty and knowledge. A Summus realtor is energetic and engaged in this exciting industry. Nobody gets yelled as a matter of course and we don’t subject people to verbal abuse. Instead, a Summus realtor shows up to work every day to add value and to better the lives of their clients and the community. 

“Third Prize is Your Fired.”

In the film, the clamoring and frenzied agents reach for every available tactic after they are told that the third person on the sales board will be fired. First prize is a Cadillac and second prize a set of steak knives.  The agents resort to breaking into their own office, stealing leads, or forcing sales by any means necessary. Ricky Roma’s  (Al Pacino) slow and unwinding strategy of intoxicating a vulnerable client while feeding him a manipulative speech about going against the grain and accepting one’s immoral acts, shows this clearly. Despite the somewhat reprehensible content of Pacino’s monologue, it is highly engaging in its delivery and honesty and demonstrates just how low he is willing to go to reel in a potential sale.

The Summus Realtor

The Summus realtor has a different tool bag. Our tools are not deceptive speeches and alcohol, but rather an integrated knowledge and experience that allows for an all-encompassing approach to the industry. As we say repeatedly: your success is our success. We are not based on numbers, but on our ability to affect the larger community by helping people seize the right opportunity.

Seize the Right Opportunity with Summus Realty

Glengarry Glen Ross is a classic film and the desperation of the characters will make you cringe, but it’s not very accurate when it comes to real estate in El Paso. If you watch any of our videos, you’ll find that Summus Realty believes differently than its competitors. A Summus realtor is a new breed. Not only do we have our own realtor university where our people learn the values of honesty and knowledge that sets Summus apart, but we propose that buying or selling a house can be fun — provided you have the right person to guide you. Call Summus Realty today and see the difference. 

NEED MORE INFORMATION?

Call Us Or Fill Out The Contact Form Below And We Will Get Back To You Super Rapido!